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Hi, I’m Lubova

a professional Journalist,
Communications & PR Strategist, 
and Branding Expert

2020 - 2022

HEAD OF BRAND, MARCOM & PRODUCT

ASBIS/DeepTech/FMCG startup

Latvia, Cyprus

Developed and implemented brand, marketing, and communication strategies


Generated and presented the brand and product positioning


Developed and launched 11 innovative products


Managed marketing team in-site and outsourced
 

Compiled requirements for new employees and selected employees & agencies for the marketing department


Organized & conducted the EU market research, presented the data obtained; identified new business opportunities


Searched for suppliers and partners; conducted negotiations


Led and managed internal and external communication with agencies, partners, media, and suppliers from 3 continents
 

Created and implemented the brand, products,
and communication concepts, promotion, and content

 

Developed the ideas, plans, and content for presentations, website, social media, brochures, and internal PR purposes


Worked on the project's resources, budget, and deadlines
 

Worked on balancing the processes, cost optimization, saving outcomes, and developing the business in a typical startup environment

PROFESSIONAL BACKGROUND

RISEBA University

Public Relations Management

Latvia

Montpellier Business School

Master of Business Administration

France

University of Nicosia

Master of Digital Media & Communications

Cyprus

University of Latvia

Slavic Philology

Latvia

EDUCATION

Communication Strategy

Public Relations

Digital Media

Branding

Content Strategy

Content Management

Community Management

Project Management

Creative Concepts

Brand & Product Positioning

Personal Branding

SKILLS

Get in touch with me so we can collaborate on your next project!

CONTACT ME

© 2024 by Lubova Safro

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